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Indie alternatives to Google
3 products made by independent developers and small teams that do what Google does, 2 of them with a free plan. Free and open-source options come first.
At a glance
| Product | Price | Open source | Self-host | Platforms |
|---|---|---|---|---|
| Startpage | Free | – | – | Web, Browser extension |
| Perplexity | Free plan | – | – | Web, iOS, Android, Mac, Windows |
| Kagi Search | Paid | – | – | Web, Browser extension |
The alternatives
2. Perplexity
AI answer engine with cited sources
AI assistant that searches the web and answers questions with citations to its sources.
Free plan · Web, iOS, Android, Mac, Windows · Website ↗
3. Kagi Search
Ad-free, private search engine
A paid, ad-free search engine that does not track users, with customizable rankings, lenses and AI tools.
Paid · Web, Browser extension · Website ↗
Questions
Is there a free alternative to Google?
Yes. 2 of the 3 indie alternatives listed here have a free plan or are free: Startpage and Perplexity.
Which Google alternatives work on Mac, Windows, iPhone or Android?
On Mac: Perplexity. On Windows: Perplexity. On iPhone and iPad: Perplexity. On Android: Perplexity. As a browser extension: Startpage and Kagi Search.
What makes these alternatives to Google “indie”?
They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Google.
Ask your AI instead
Add Indie Alternatives to ChatGPT, Claude or Cursor and ask “a cheaper Google alternative that works on my Mac” in your own words, with your budget and platform. Set it up
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