Indie E-commerce tools

35 e-commerce products built by independent developers and small teams.

Looking to replace something? Shopify · Gumroad · Shopify Plus · Commercetools · Wix Stores

Big Cartel

Simple online stores for artists and makers

Big Cartel is an e-commerce platform for independent artists and makers to set up an online shop and sell their products.

Free plan · Web · Website ↗

BigCommerce

E-commerce platform for growing and enterprise brands

A hosted e-commerce platform for building online stores, with multichannel selling, B2B features and headless options.

Paid · Web · Website ↗

Ecwid

Add an online store to any website

An e-commerce platform for adding a store to an existing website or social media, or creating a standalone store.

Free plan · Web, iOS, Android · Website ↗

Fourthwall

Merch, memberships and storefronts for creators

A platform for creators to launch a branded website and sell merch, memberships, digital products and accept tips.

Free plan · Web · Website ↗

Freemius

Monetization platform for WordPress plugins, themes and SaaS

Freemius handles checkout, licensing, subscriptions, updates and analytics for developers selling WordPress plugins, themes and software.

Commission · Web · Website ↗

Gumroad

The easiest way to sell digital products

Sell ebooks, courses, templates and software licenses with built-in payments.

Commission · Web · Website ↗

Hypotenuse AI

AI content for e-commerce product descriptions

An AI writing platform for e-commerce teams to generate product descriptions, enrich product data and write SEO content at scale.

Paid · Web · Website ↗

Jimdo

Website builder and online store for small businesses

A website builder for small businesses and freelancers with templates, an online store, booking and SEO tools.

Free plan · Web · Website ↗

Judge.me

Product reviews app for online stores

A product review app for Shopify and other stores that collects photo and video reviews and displays them with widgets.

Free plan · Web · Website ↗

Klaviyo

Email and SMS marketing platform for online stores

A marketing automation platform for e-commerce brands that uses store data to power email, SMS and push campaigns and segmentation.

Free plan · Web · Website ↗

Loox

Photo and video reviews for Shopify stores

A Shopify app for collecting photo and video product reviews and running referral and upsell campaigns.

Paid · Web · Website ↗

Loyverse

Free point of sale for small shops and cafes

Loyverse is a POS app for retail stores, cafes and restaurants with inventory, loyalty and sales reports.

Free plan · iOS, Android, Web · Website ↗

Medusa

Open-source headless commerce platform

An open-source, modular commerce framework for building custom online stores, with self-hosting or a managed cloud.

Free plan · Self-hosted, API, Web · Website ↗

Okendo

Reviews, loyalty, referrals and quizzes for Shopify brands

A customer marketing platform for Shopify brands covering product reviews, loyalty programs, referrals, surveys and quizzes.

Paid · Web · Website ↗

Omnisend

Email and SMS marketing built for e-commerce

An e-commerce marketing platform for email, SMS and push campaigns with pre-built automations for online stores.

Free plan · Web · Website ↗

OpenCart

Free open-source online store software

A free, open-source PHP shopping cart system for running an online store on your own server, extended through a marketplace.

Free · Self-hosted · Website ↗

OptiMonk

Popups and website personalization for e-commerce

A conversion optimization tool for e-commerce with popups, sticky bars, A/B testing and AI-based page personalization.

Free plan · Web · Website ↗

Payhip

Sell digital downloads, courses and memberships from your own store

Payhip is an e-commerce platform for creators to sell digital products, online courses, coaching, memberships and physical goods, with built-in checkout and EU VAT handling.

Commission · Web · Website ↗

Podia

Sell courses, digital downloads, webinars and memberships

Podia is an all-in-one platform for creators to sell online courses, digital downloads, coaching, webinars and memberships, with built-in email marketing and a website builder.

Free plan · Web · Website ↗

PrestaShop

Open-source e-commerce software

Open-source e-commerce software for building and managing online stores on your own hosting, with a marketplace of modules and themes.

Free plan · Self-hosted, Web · Website ↗

Printful

Print-on-demand fulfillment for online stores

A print-on-demand and fulfillment service that prints, packs and ships custom products for sellers on platforms like Shopify and Etsy.

Free plan · Web, API · Website ↗

Printify

Print-on-demand platform with a network of print providers

A print-on-demand platform connecting sellers to a network of print providers to create and sell custom products without inventory.

Free plan · Web, API · Website ↗

ReferralCandy

Customer referral programs for e-commerce

A referral marketing app for online stores that rewards customers for referring friends.

Paid · Web · Website ↗

Refersion

Affiliate and influencer marketing for e-commerce brands

An affiliate marketing platform for e-commerce brands to recruit, track and pay affiliates and influencers.

Paid · Web · Website ↗

Saleor

Open-source GraphQL headless commerce

An open-source, API-first headless commerce platform built on GraphQL, available self-hosted or as a cloud service.

Free plan · Self-hosted, API, Web · Website ↗

Sellfy

Online store for creators to sell digital and physical products

An e-commerce platform for creators to sell digital products, subscriptions, physical goods and print-on-demand merchandise.

Paid · Web · Website ↗

SendOwl

Sell and deliver digital products, subscriptions and memberships

SendOwl is a checkout and delivery platform for selling digital downloads, subscriptions, memberships and courses, with integrations for existing websites.

Paid · Web · Website ↗

Snipcart

Shopping cart you can add to any website with HTML

A developer-friendly shopping cart that adds e-commerce to any website with a few lines of HTML and JavaScript.

Commission · Web, API · Website ↗

Sortly

Simple inventory management with barcodes

Sortly is inventory management software for tracking items, supplies and equipment with photos, QR codes and barcodes.

Free plan · Web, iOS, Android · Website ↗

Stan

Creator storefront in your link in bio

A link-in-bio storefront for creators to sell digital products, courses, coaching and memberships.

Paid · Web, iOS, Android · Website ↗

Swell

Headless e-commerce for custom storefronts and subscriptions

A headless commerce platform with flexible product models, subscriptions and B2B features for building custom storefronts.

Paid · Web, API · Website ↗

Triple Whale

E-commerce analytics and marketing attribution

An analytics and attribution platform for e-commerce brands that unifies store, ads and marketing data in dashboards.

Free plan · Web · Website ↗

UpPromote

Affiliate and influencer marketing app for Shopify

A Shopify app for running affiliate and influencer programs with referral links, coupon tracking and payouts.

Free plan · Web · Website ↗

Wisepops

Onsite marketing popups, bars and notification feeds

An onsite marketing platform for e-commerce with popups, bars, embeds and a notification feed, plus A/B testing.

Paid · Web · Website ↗

WooCommerce

Open-source e-commerce plugin for WordPress

A free, open-source WordPress plugin that turns a WordPress site into an online store, extended with paid and free extensions.

Free plan · Web, Self-hosted · Website ↗

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