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Indie alternatives to Hotjar

7 products made by independent developers and small teams that do what Hotjar does, 6 of them with a free plan. Free and open-source options come first.

At a glance

The alternatives

1. Lucky Orange

Heatmaps, session recordings and live chat for conversion optimization

A conversion optimization suite with dynamic heatmaps, session recordings, conversion funnels, form analytics, surveys and live chat for websites and online stores.

Free plan · Web · Website ↗

2. Mouseflow

Session replay, heatmaps and funnel analysis for websites

A behavior analytics tool for websites with session replay, several heatmap types, conversion funnels, form analytics and feedback surveys.

Free plan · Web · Website ↗

3. OpenReplay

Open-source session replay and product analytics

OpenReplay records user sessions with console and network logs so teams can debug issues, and can be self-hosted.

Free plan · Web, Self-hosted · Website ↗

4. PostHog

Product analytics, session replay, feature flags and experiments

PostHog is an all-in-one product platform with analytics, session replay, feature flags, A/B testing, surveys and a data warehouse.

Free plan · Web, Self-hosted, API · Website ↗

5. Smartlook

Session recordings, heatmaps and event analytics for websites and apps

A behavior analytics tool that records user sessions on websites and mobile apps, with heatmaps, funnels and event tracking.

Free plan · Web, iOS, Android · Website ↗

6. Survicate

Customer feedback surveys for web, in-app, email and mobile

A survey tool for collecting customer feedback via website, in-product, email and mobile surveys, with AI analysis.

Free plan · Web · Website ↗

7. Crazy Egg

Heatmaps, scroll maps, recordings and A/B testing for websites

A website optimization tool offering heatmaps, scroll maps, session recordings, surveys and A/B testing to improve conversion rates.

Paid · Web · Website ↗

Questions

Is there a free alternative to Hotjar?

Yes. 6 of the 7 indie alternatives listed here have a free plan or are free: Lucky Orange, Mouseflow, OpenReplay, PostHog and 2 more.

Is there an open-source alternative to Hotjar?

OpenReplay and PostHog are open source.

Can I self-host an alternative to Hotjar?

Yes: OpenReplay and PostHog can run on your own server.

Which Hotjar alternatives work on Mac, Windows, iPhone or Android?

On iPhone and iPad: Smartlook. On Android: Smartlook.

What makes these alternatives to Hotjar “indie”?

They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Hotjar.

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