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Indie alternatives to Heap

4 products made by independent developers and small teams that do what Heap does, 4 of them with a free plan. Free and open-source options come first.

At a glance

Product	Price	Open source	Self-host	Platforms
Amplitude	Free plan	–	–	Web, API
Mixpanel	Free plan	–	–	Web, API
PostHog	Free plan	Yes	Yes	Web, Self-hosted, API
Usermaven	Free plan	–	–	Web

The alternatives

1. Amplitude

Digital analytics platform for product and growth teams

A product analytics platform for understanding user behavior with charts, funnels, retention analysis, experiments and session replay.

Free plan · Web, API · Website ↗

2. Mixpanel

Event-based product analytics for funnels, retention and cohorts

A product analytics tool that tracks user events to analyze funnels, retention, cohorts and user flows. Used by product and growth teams at software companies.

Free plan · Web, API · Website ↗

3. PostHog

Product analytics, session replay, feature flags and experiments

PostHog is an all-in-one product platform with analytics, session replay, feature flags, A/B testing, surveys and a data warehouse.

Free plan · Web, Self-hosted, API · Website ↗

4. Usermaven

Website and product analytics for SaaS marketers

A privacy-friendly analytics tool combining website analytics with product analytics, funnels and attribution, aimed at SaaS marketing and product teams.

Free plan · Web · Website ↗

Questions

Is there a free alternative to Heap?

Yes. 4 of the 4 indie alternatives listed here have a free plan or are free: Amplitude, Mixpanel, PostHog and Usermaven.

Is there an open-source alternative to Heap?

PostHog is open source.

Can I self-host an alternative to Heap?

Yes: PostHog can run on your own server.

What makes these alternatives to Heap “indie”?

They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Heap.

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