Indie Analytics tools

29 analytics products built by independent developers and small teams.

Looking to replace something? Google Analytics · Hotjar · Amplitude · Crazy Egg · Heap · FullStory · Jetpack Stats · Optimizely · VWO

Amplitude

Digital analytics platform for product and growth teams

A product analytics platform for understanding user behavior with charts, funnels, retention analysis, experiments and session replay.

Free plan · Web, API · Website ↗

Cabin

Privacy-first, carbon-aware web analytics

Lightweight, cookie-free website analytics that also reports on your site's carbon footprint. Built for privacy-conscious and sustainability-minded site owners.

Free plan · Web · Website ↗

Clicky

Real-time web analytics with individual visitor tracking

A real-time web analytics service that shows visitor activity, heatmaps and uptime monitoring, with a privacy-friendly cookieless option.

Free plan · Web · Website ↗

Counter.dev

Free, simple and privacy-friendly web analytics

Open-source web analytics that shows essential visitor stats without cookies. Aimed at people who want a minimal, no-cost alternative to big analytics suites.

Free · Web · Website ↗

Crazy Egg

Heatmaps, scroll maps, recordings and A/B testing for websites

A website optimization tool offering heatmaps, scroll maps, session recordings, surveys and A/B testing to improve conversion rates.

Paid · Web · Website ↗

DataFast

Revenue-first analytics that ties traffic to sales

Web analytics that attributes revenue to traffic sources, pages and campaigns. Aimed at founders who want to know which channels bring paying customers.

Paid · Web · Website ↗

Fathom Analytics

Simple, privacy-first website analytics

Cookie-free website analytics that shows visitors, referrers and pages on a single dashboard. Built for site owners who want GDPR-friendly stats without tracking individuals.

Paid · Web, API · Website ↗

GoatCounter

Lightweight open-source web analytics

Simple, open-source web statistics that can be self-hosted or used via the hosted service. Focuses on meaningful stats without tracking personal data.

Free · Web, Self-hosted, API · Website ↗

Hotjar

Heatmaps, session recordings and on-site surveys

A website behavior analytics tool showing heatmaps and session recordings, plus on-site surveys and feedback widgets to learn why visitors act as they do.

Free plan · Web · Website ↗

Independent Analytics

Privacy-friendly Google Analytics alternative inside WordPress

A WordPress analytics plugin that shows traffic, referrers, campaigns and WooCommerce sales in the WordPress dashboard without sending data to third parties.

Free plan · Web, Self-hosted · Website ↗

Koko Analytics

Privacy-friendly analytics plugin for WordPress

A WordPress plugin that tracks visitors, pageviews and referrers without cookies or external services, storing all data in your own WordPress database.

Free plan · Web, Self-hosted · Website ↗

Lucky Orange

Heatmaps, session recordings and live chat for conversion optimization

A conversion optimization suite with dynamic heatmaps, session recordings, conversion funnels, form analytics, surveys and live chat for websites and online stores.

Free plan · Web · Website ↗

Matomo

Open-source web analytics you can host yourself or use in the cloud

A privacy-focused web analytics platform that gives full data ownership, with heatmaps, funnels and goal tracking. Free to self-host, with a paid cloud option.

Free plan · Web, Self-hosted · Website ↗

Metricool

Social media analytics, scheduling and ads reporting

A tool to schedule social posts, analyze performance across social networks and websites, and report on Facebook, Google and TikTok ads.

Free plan · Web, iOS, Android · Website ↗

Mida

Lightweight A/B testing tool

An A/B testing and experimentation tool with a small script and visual editor, aimed at marketers and growth teams.

Free plan · Web · Website ↗

Mixpanel

Event-based product analytics for funnels, retention and cohorts

A product analytics tool that tracks user events to analyze funnels, retention, cohorts and user flows. Used by product and growth teams at software companies.

Free plan · Web, API · Website ↗

Mouseflow

Session replay, heatmaps and funnel analysis for websites

A behavior analytics tool for websites with session replay, several heatmap types, conversion funnels, form analytics and feedback surveys.

Free plan · Web · Website ↗

Pirsch Analytics

Cookie-free, server-side capable web analytics from Germany

Privacy-friendly website analytics that works without cookies and can track server-side. Made for businesses that need GDPR-compliant traffic insights.

Paid · Web, API · Website ↗

Piwik PRO

Privacy-focused analytics suite with tag and consent management

An analytics platform built for privacy compliance, including web analytics, a tag manager, consent manager and customer data platform.

Free plan · Web · Website ↗

Plausible Analytics

Lightweight, privacy-friendly website analytics

Cookie-free, open-source web analytics. A GDPR-compliant Google Analytics alternative.

Paid · Web · Website ↗

Rybbit

Open-source web and product analytics

Open-source, cookieless analytics with dashboards, funnels, session replay and user journeys. Can be used in the cloud or self-hosted.

Free plan · Web, Self-hosted · Website ↗

SEO Gets

Faster, friendlier dashboard for Google Search Console data

A dashboard on top of Google Search Console that makes clicks, rankings and content decay easy to explore. For site owners and SEOs who find Search Console clunky.

Free plan · Web · Website ↗

Simple Analytics

Privacy-friendly web analytics without cookies

Website analytics that collects no personal data and needs no cookie banner. Aimed at businesses that want clear traffic stats while respecting visitor privacy.

Free plan · Web, API · Website ↗

Smartlook

Session recordings, heatmaps and event analytics for websites and apps

A behavior analytics tool that records user sessions on websites and mobile apps, with heatmaps, funnels and event tracking.

Free plan · Web, iOS, Android · Website ↗

Swetrix

Open-source, cookieless web analytics

Privacy-focused web analytics with traffic stats, custom events, performance and error monitoring. Available as a hosted service or self-hosted.

Free plan · Web, Self-hosted, API · Website ↗

Tinylytics

Tiny, privacy-friendly analytics for small sites

A minimal analytics service with hit counters, kudos buttons and uptime checks. Made for bloggers and small websites that want simple stats.

Free plan · Web · Website ↗

Triple Whale

E-commerce analytics and marketing attribution

An analytics and attribution platform for e-commerce brands that unifies store, ads and marketing data in dashboards.

Free plan · Web · Website ↗

Umami

Open-source, privacy-focused website analytics

Open-source web analytics you can self-host or use as a hosted cloud service. Tracks pageviews, events and referrers without cookies.

Free plan · Web, Self-hosted, API · Website ↗

Usermaven

Website and product analytics for SaaS marketers

A privacy-friendly analytics tool combining website analytics with product analytics, funnels and attribution, aimed at SaaS marketing and product teams.

Free plan · Web · Website ↗

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