Indie Alternatives

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Indie alternatives to Moz

4 products made by independent developers and small teams that do what Moz does, 2 of them with a free plan. Free and open-source options come first.

At a glance

ProductPriceOpen sourceSelf-hostPlatforms
SeobilityFree plan––Web
SerpstatFree plan––Web
MangoolsPaid––Web
SE RankingPaid––Web

The alternatives

1. Seobility

SEO checker, site audit and rank tracking

An online SEO tool for website audits, rank tracking, backlink checks and keyword research, with free single-page checks.

Free plan · Web · Website ↗

2. Serpstat

SEO platform for keyword research, rank tracking and site audits

A growth-hacking SEO tool offering keyword and competitor research, backlink analysis, rank tracking and technical site audits.

Free plan · Web · Website ↗

3. Mangools

Beginner-friendly SEO tools: keywords, SERPs, backlinks

A suite of SEO tools including KWFinder for keyword research, SERP analysis, rank tracking and backlink lookup. Aimed at bloggers, marketers and small businesses.

Paid · Web · Website ↗

4. SE Ranking

All-in-one SEO platform for rank tracking, audits and keyword research

An SEO platform with rank tracking, keyword research, website audits, backlink analysis and competitor research for agencies and businesses.

Paid · Web · Website ↗

Questions

Is there a free alternative to Moz?

Yes. 2 of the 4 indie alternatives listed here have a free plan or are free: Seobility and Serpstat.

What makes these alternatives to Moz “indie”?

They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Moz.

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