Indie SEO tools

24 seo products built by independent developers and small teams.

Looking to replace something? Semrush · Ahrefs · AccuRanker · Moz · Clearscope · Google Keyword Planner · MarketMuse

AccuRanker

Fast, accurate keyword rank tracking for SEO teams

A rank tracking platform that monitors keyword positions on Google and Bing with on-demand updates, segmentation and reporting.

Paid · Web · Website ↗

AlsoAsked

Find the questions people ask on Google

Pulls "People Also Ask" data from Google and maps related questions for a topic. Used by SEOs and content writers for keyword and content research.

Free plan · Web, API · Website ↗

AnswerThePublic

Find the questions people search for around a topic

A search listening tool that visualizes questions, prepositions and comparisons people type into search engines for a given keyword.

Free plan · Web · Website ↗

Feather

Turn Notion into a blog

Publish an SEO-friendly blog by writing in Notion. Aimed at founders and marketers who already write in Notion.

Paid · Web · Website ↗

Frase

SEO content briefs and AI writing for search-optimized articles

An SEO content tool that researches search results, builds content briefs and helps write and optimize articles with AI.

Paid · Web · Website ↗

Keyword Tool

Keyword ideas from Google, YouTube, Amazon and more

A keyword research tool that generates keyword suggestions from autocomplete on Google, YouTube, Bing, Amazon, eBay, TikTok and other platforms.

Free plan · Web · Website ↗

Keywords Everywhere

Browser extension that shows keyword data on search results

A browser extension that adds search volume, CPC and related keyword data directly to Google, YouTube, Amazon and other sites.

Free plan · Browser extension, Web · Website ↗

LowFruits

Find low-competition keywords you can rank for

A keyword research tool that analyzes SERPs to surface low-competition keywords where weak sites rank. Built for bloggers and niche site owners.

Paid · Web · Website ↗

Mangools

Beginner-friendly SEO tools: keywords, SERPs, backlinks

A suite of SEO tools including KWFinder for keyword research, SERP analysis, rank tracking and backlink lookup. Aimed at bloggers, marketers and small businesses.

Paid · Web · Website ↗

NeuronWriter

Semantic content editor for SEO writing

A content optimization tool that uses search result analysis and NLP term suggestions to help write and plan SEO content.

Paid · Web · Website ↗

Nightwatch

Rank tracking and SEO reporting for local and global search

A search visibility and rank tracking tool with local tracking, site audits and white-label reports for agencies.

Paid · Web · Website ↗

Rank Math

SEO plugin for WordPress

A WordPress SEO plugin for meta tags, schema markup, XML sitemaps, redirects and on-page SEO analysis.

Free plan · Web, Self-hosted · Website ↗

Screaming Frog SEO Spider

Desktop website crawler for technical SEO audits

A desktop crawler that audits websites for broken links, redirects, metadata and other technical SEO issues. Widely used by SEO professionals.

Free plan · Mac, Windows, Linux · Website ↗

SE Ranking

All-in-one SEO platform for rank tracking, audits and keyword research

An SEO platform with rank tracking, keyword research, website audits, backlink analysis and competitor research for agencies and businesses.

Paid · Web · Website ↗

SEO Gets

Faster, friendlier dashboard for Google Search Console data

A dashboard on top of Google Search Console that makes clicks, rankings and content decay easy to explore. For site owners and SEOs who find Search Console clunky.

Free plan · Web · Website ↗

Seobility

SEO checker, site audit and rank tracking

An online SEO tool for website audits, rank tracking, backlink checks and keyword research, with free single-page checks.

Free plan · Web · Website ↗

SerpBear

Open-source self-hosted keyword rank tracker

A free, open-source app for tracking your keyword positions on Google with email notifications. Runs on your own server.

Free · Self-hosted, API · Website ↗

Serpstat

SEO platform for keyword research, rank tracking and site audits

A growth-hacking SEO tool offering keyword and competitor research, backlink analysis, rank tracking and technical site audits.

Free plan · Web · Website ↗

Sitebulb

Website crawler for technical SEO audits

A desktop and cloud website crawler that audits technical SEO issues and explains them with prioritized hints and visual reports.

Paid · Windows, Mac, Web · Website ↗

SpyFu

Research competitors' SEO keywords and Google Ads

A competitor research tool that reveals the keywords competitors rank for and buy on Google Ads, plus historical ad copy and backlink data.

Free plan · Web · Website ↗

Surfer

Content optimization tool for writing pages that rank

A content optimization platform that analyzes top-ranking pages and guides writers on keywords, structure and length, with AI writing, audit and AI search visibility features.

Paid · Web · Website ↗

Ubersuggest

Keyword ideas, site audits and SEO metrics

An SEO tool for keyword suggestions, search volume, content ideas, backlink data and site audits, aimed at small businesses and bloggers.

Free plan · Web · Website ↗

Wincher

Daily keyword rank tracker

A rank tracking tool that monitors daily keyword positions on Google, tracks competitors and includes keyword research and on-page tips.

Paid · Web · Website ↗

Writesonic

AI writing and SEO content tool

An AI writing platform for blog articles, marketing copy and SEO content, with tools for tracking AI search visibility.

Free plan · Web · Website ↗

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