Indie Alternatives

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Indie alternatives to Semrush

10 products made by independent developers and small teams that do what Semrush does, 5 of them with a free plan. Free and open-source options come first.

At a glance

ProductPriceOpen sourceSelf-hostPlatforms
SerpBearFreeYesYesSelf-hosted, API
SeobilityFree plan––Web
SerpstatFree plan––Web
SpyFuFree plan––Web
UbersuggestFree plan––Web
AccuRankerPaid––Web
LowFruitsPaid––Web
MangoolsPaid––Web
SE RankingPaid––Web
WincherPaid––Web

The alternatives

1. SerpBear

Open-source self-hosted keyword rank tracker

A free, open-source app for tracking your keyword positions on Google with email notifications. Runs on your own server.

Free · Self-hosted, API · Website ↗

2. Seobility

SEO checker, site audit and rank tracking

An online SEO tool for website audits, rank tracking, backlink checks and keyword research, with free single-page checks.

Free plan · Web · Website ↗

3. Serpstat

SEO platform for keyword research, rank tracking and site audits

A growth-hacking SEO tool offering keyword and competitor research, backlink analysis, rank tracking and technical site audits.

Free plan · Web · Website ↗

4. SpyFu

Research competitors' SEO keywords and Google Ads

A competitor research tool that reveals the keywords competitors rank for and buy on Google Ads, plus historical ad copy and backlink data.

Free plan · Web · Website ↗

5. Ubersuggest

Keyword ideas, site audits and SEO metrics

An SEO tool for keyword suggestions, search volume, content ideas, backlink data and site audits, aimed at small businesses and bloggers.

Free plan · Web · Website ↗

6. AccuRanker

Fast, accurate keyword rank tracking for SEO teams

A rank tracking platform that monitors keyword positions on Google and Bing with on-demand updates, segmentation and reporting.

Paid · Web · Website ↗

7. LowFruits

Find low-competition keywords you can rank for

A keyword research tool that analyzes SERPs to surface low-competition keywords where weak sites rank. Built for bloggers and niche site owners.

Paid · Web · Website ↗

8. Mangools

Beginner-friendly SEO tools: keywords, SERPs, backlinks

A suite of SEO tools including KWFinder for keyword research, SERP analysis, rank tracking and backlink lookup. Aimed at bloggers, marketers and small businesses.

Paid · Web · Website ↗

9. SE Ranking

All-in-one SEO platform for rank tracking, audits and keyword research

An SEO platform with rank tracking, keyword research, website audits, backlink analysis and competitor research for agencies and businesses.

Paid · Web · Website ↗

10. Wincher

Daily keyword rank tracker

A rank tracking tool that monitors daily keyword positions on Google, tracks competitors and includes keyword research and on-page tips.

Paid · Web · Website ↗

Questions

Is there a free alternative to Semrush?

Yes. 5 of the 10 indie alternatives listed here have a free plan or are free: SerpBear, Seobility, Serpstat, SpyFu and 1 more.

Is there an open-source alternative to Semrush?

SerpBear is open source.

Can I self-host an alternative to Semrush?

Yes: SerpBear can run on your own server.

What makes these alternatives to Semrush “indie”?

They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Semrush.

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