Matomo

Open-source web analytics you can host yourself or use in the cloud

A privacy-focused web analytics platform that gives full data ownership, with heatmaps, funnels and goal tracking. Free to self-host, with a paid cloud option.

Visit Matomo ↗

Pricing: Free plan

Platforms: Web, Self-hosted

Categories: Analytics

Matomo is an alternative to

Google Analytics

Matomo compared with similar tools

Product	Price	Open source	Self-host	Platforms
Matomo	Free plan	Yes	Yes	Web, Self-hosted
Umami	Free plan	Yes	Yes	Web, Self-hosted, API
GoatCounter	Free	Yes	Yes	Web, Self-hosted, API
Swetrix	Free plan	Yes	Yes	Web, Self-hosted, API
Aptabase	Free plan	Yes	Yes	Web, API, Self-hosted
Rybbit	Free plan	Yes	Yes	Web, Self-hosted
Plausible Analytics	Paid	Yes	–	Web

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Questions

Is Matomo free?

Matomo is free to start, with paid plans.

Is Matomo open source?

Yes, Matomo is open source.

Can Matomo be self-hosted?

Yes, you can run Matomo on your own server.

What platforms does Matomo run on?

Matomo is available for Web, Self-hosted.

What are some alternatives to Matomo?

Similar indie products include Umami, GoatCounter, Swetrix, Aptabase and 4 more.

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