All alternatives › Google Analytics
Indie alternatives to Google Analytics
20 products made by independent developers and small teams that do what Google Analytics does, 16 of them with a free plan. Free and open-source options come first.
At a glance
| Product | Price | Open source | Self-host | Platforms |
|---|---|---|---|---|
| Counter.dev | Free | Yes | – | Web |
| GoatCounter | Free | Yes | Yes | Web, Self-hosted, API |
| Amplitude | Free plan | – | – | Web, API |
| Cabin | Free plan | – | – | Web |
| Clicky | Free plan | – | – | Web |
| Independent Analytics | Free plan | – | Yes | Web, Self-hosted |
| Koko Analytics | Free plan | – | Yes | Web, Self-hosted |
| Matomo | Free plan | Yes | Yes | Web, Self-hosted |
| Mixpanel | Free plan | – | – | Web, API |
| Piwik PRO | Free plan | – | – | Web |
| Rybbit | Free plan | Yes | Yes | Web, Self-hosted |
| Simple Analytics | Free plan | – | – | Web, API |
| Swetrix | Free plan | Yes | Yes | Web, Self-hosted, API |
| Tinylytics | Free plan | – | – | Web |
| Umami | Free plan | Yes | Yes | Web, Self-hosted, API |
| Usermaven | Free plan | – | – | Web |
| DataFast | Paid | – | – | Web |
| Fathom Analytics | Paid | – | – | Web, API |
| Pirsch Analytics | Paid | – | – | Web, API |
| Plausible Analytics | Paid | Yes | – | Web |
The alternatives
1. Counter.dev
Free, simple and privacy-friendly web analytics
Open-source web analytics that shows essential visitor stats without cookies. Aimed at people who want a minimal, no-cost alternative to big analytics suites.
Free · Web · Website ↗
2. GoatCounter
Lightweight open-source web analytics
Simple, open-source web statistics that can be self-hosted or used via the hosted service. Focuses on meaningful stats without tracking personal data.
Free · Web, Self-hosted, API · Website ↗
6. Independent Analytics
Privacy-friendly Google Analytics alternative inside WordPress
A WordPress analytics plugin that shows traffic, referrers, campaigns and WooCommerce sales in the WordPress dashboard without sending data to third parties.
Free plan · Web, Self-hosted · Website ↗
7. Koko Analytics
Privacy-friendly analytics plugin for WordPress
A WordPress plugin that tracks visitors, pageviews and referrers without cookies or external services, storing all data in your own WordPress database.
Free plan · Web, Self-hosted · Website ↗
12. Simple Analytics
Privacy-friendly web analytics without cookies
Website analytics that collects no personal data and needs no cookie banner. Aimed at businesses that want clear traffic stats while respecting visitor privacy.
Free plan · Web, API · Website ↗
14. Tinylytics
Tiny, privacy-friendly analytics for small sites
A minimal analytics service with hit counters, kudos buttons and uptime checks. Made for bloggers and small websites that want simple stats.
Free plan · Web · Website ↗
18. Fathom Analytics
Simple, privacy-first website analytics
Cookie-free website analytics that shows visitors, referrers and pages on a single dashboard. Built for site owners who want GDPR-friendly stats without tracking individuals.
Paid · Web, API · Website ↗
19. Pirsch Analytics
Cookie-free, server-side capable web analytics from Germany
Privacy-friendly website analytics that works without cookies and can track server-side. Made for businesses that need GDPR-compliant traffic insights.
Paid · Web, API · Website ↗
20. Plausible Analytics
Lightweight, privacy-friendly website analytics
Cookie-free, open-source web analytics. A GDPR-compliant Google Analytics alternative.
Paid · Web · Website ↗
Questions
Is there a free alternative to Google Analytics?
Yes. 16 of the 20 indie alternatives listed here have a free plan or are free: Counter.dev, GoatCounter, Amplitude, Cabin and 12 more.
Is there an open-source alternative to Google Analytics?
Counter.dev, GoatCounter, Matomo, Rybbit and 3 more are open source.
Can I self-host an alternative to Google Analytics?
Yes: GoatCounter, Independent Analytics, Koko Analytics, Matomo and 3 more can run on your own server.
What makes these alternatives to Google Analytics “indie”?
They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Google Analytics.
Ask your AI instead
Add Indie Alternatives to ChatGPT, Claude or Cursor and ask “a cheaper Google Analytics alternative that works on my Mac” in your own words, with your budget and platform. Set it up
Related
- Alternatives to Hootsuite · 15
- Alternatives to Hotjar · 7
- Alternatives to Mixpanel · 6
- Alternatives to Sprout Social · 6
- Alternatives to Amplitude · 4
- Alternatives to Crazy Egg · 4
- Alternatives to Heap · 4
- Alternatives to FullStory · 3
Browse: Analytics
Made one? List your product, it's free.