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Mixpanel

Event-based product analytics for funnels, retention and cohorts

A product analytics tool that tracks user events to analyze funnels, retention, cohorts and user flows. Used by product and growth teams at software companies.

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Pricing: Free plan

Platforms: Web, API

Categories: Analytics

Mixpanel is an alternative to

Google Analytics · Amplitude · Heap

Looking for something else? See 6 alternatives to Mixpanel.

Mixpanel compared with similar tools

ProductPriceOpen sourceSelf-hostPlatforms
MixpanelFree plan––Web, API
AmplitudeFree plan––Web, API
SmartlookFree plan––Web, iOS, Android
RybbitFree planYesYesWeb, Self-hosted
UsermavenFree plan––Web
Fathom AnalyticsPaid––Web, API
UmamiFree planYesYesWeb, Self-hosted, API

Similar to Mixpanel

Amplitude

Digital analytics platform for product and growth teams

A product analytics platform for understanding user behavior with charts, funnels, retention analysis, experiments and session replay.

Free plan · Web, API · Website ↗

Smartlook

Session recordings, heatmaps and event analytics for websites and apps

A behavior analytics tool that records user sessions on websites and mobile apps, with heatmaps, funnels and event tracking.

Free plan · Web, iOS, Android · Website ↗

Rybbit

Open-source web and product analytics

Open-source, cookieless analytics with dashboards, funnels, session replay and user journeys. Can be used in the cloud or self-hosted.

Free plan · Web, Self-hosted · Website ↗

Usermaven

Website and product analytics for SaaS marketers

A privacy-friendly analytics tool combining website analytics with product analytics, funnels and attribution, aimed at SaaS marketing and product teams.

Free plan · Web · Website ↗

Fathom Analytics

Simple, privacy-first website analytics

Cookie-free website analytics that shows visitors, referrers and pages on a single dashboard. Built for site owners who want GDPR-friendly stats without tracking individuals.

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Umami

Open-source, privacy-focused website analytics

Open-source web analytics you can self-host or use as a hosted cloud service. Tracks pageviews, events and referrers without cookies.

Free plan · Web, Self-hosted, API · Website ↗

Swetrix

Open-source, cookieless web analytics

Privacy-focused web analytics with traffic stats, custom events, performance and error monitoring. Available as a hosted service or self-hosted.

Free plan · Web, Self-hosted, API · Website ↗

Mouseflow

Session replay, heatmaps and funnel analysis for websites

A behavior analytics tool for websites with session replay, several heatmap types, conversion funnels, form analytics and feedback surveys.

Free plan · Web · Website ↗

Questions

Is Mixpanel free?

Mixpanel is free to start, with paid plans.

What platforms does Mixpanel run on?

Mixpanel is available for Web, API.

What are some alternatives to Mixpanel?

Similar indie products include Amplitude, Smartlook, Rybbit, Usermaven and 4 more.

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