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Indie alternatives to Mailchimp
22 products made by independent developers and small teams that do what Mailchimp does, 16 of them with a free plan. Free and open-source options come first.
At a glance
| Product | Price | Open source | Self-host | Platforms |
|---|---|---|---|---|
| listmonk | Free | Yes | Yes | Self-hosted, API |
| AWeber | Free plan | – | – | Web, iOS, Android |
| beehiiv | Free plan | – | – | Web |
| Brevo | Free plan | – | – | Web, API |
| EmailOctopus | Free plan | – | – | Web, API |
| FluentCRM | Free plan | – | Yes | Web, Self-hosted |
| GetResponse | Free plan | – | – | Web |
| Keila | Free plan | Yes | Yes | Web, Self-hosted |
| Kit | Free plan | – | – | Web |
| Klaviyo | Free plan | – | – | Web |
| Loops | Free plan | – | – | Web, API |
| MailerLite | Free plan | – | – | Web, iOS, Android |
| MailPoet | Free plan | – | Yes | Web, Self-hosted |
| Omnisend | Free plan | – | – | Web |
| Sender | Free plan | – | – | Web |
| SendFox | Free plan | – | – | Web |
| ActiveCampaign | Paid | – | – | Web |
| Bento | Paid | – | – | Web, API |
| Flodesk | Paid | – | – | Web |
| Mailcoach | Paid | – | Yes | Web, Self-hosted, API |
| Moosend | Paid | – | – | Web |
| Sendy | Paid | – | Yes | Self-hosted |
The alternatives
5. EmailOctopus
Straightforward email marketing and newsletters
An email marketing platform for sending newsletters and automated campaigns, with forms and landing pages. Aimed at creators and small businesses.
Free plan · Web, API · Website ↗
7. GetResponse
Email marketing, automation and webinars
An online marketing platform with email marketing, automation, landing pages, webinars and conversion funnels.
Free plan · Web · Website ↗
12. MailerLite
Simple email marketing with automation, landing pages and websites
An email marketing tool with a drag-and-drop editor, automations, landing pages, sign-up forms and simple websites for small businesses.
Free plan · Web, iOS, Android · Website ↗
17. ActiveCampaign
Email marketing and marketing automation with CRM
A marketing automation platform combining email marketing, automation workflows, segmentation and a sales CRM.
Paid · Web · Website ↗
Questions
Is there a free alternative to Mailchimp?
Yes. 16 of the 22 indie alternatives listed here have a free plan or are free: listmonk, AWeber, beehiiv, Brevo and 12 more.
Is there an open-source alternative to Mailchimp?
listmonk and Keila are open source.
Can I self-host an alternative to Mailchimp?
Yes: listmonk, FluentCRM, Keila, MailPoet and 2 more can run on your own server.
Which Mailchimp alternatives work on Mac, Windows, iPhone or Android?
On iPhone and iPad: AWeber and MailerLite. On Android: AWeber and MailerLite. On the web: AWeber, beehiiv, Brevo and 17 more.
What makes these alternatives to Mailchimp “indie”?
They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Mailchimp.
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