All alternatives › Customer.io

Indie alternatives to Customer.io

4 products made by independent developers and small teams that do what Customer.io does, 1 of them with a free plan. Free and open-source options come first.

At a glance

Product	Price	Open source	Self-host	Platforms
Loops	Free plan	–	–	Web, API
Bento	Paid	–	–	Web, API
Encharge	Paid	–	–	Web
Ortto	Paid	–	–	Web

The alternatives

1. Loops

Email for SaaS: product, marketing and transactional

Loops is an email platform for software companies that handles transactional emails, onboarding sequences and newsletters.

Free plan · Web, API · Website ↗

2. Bento

Email marketing and automation for SaaS and ecommerce

An email marketing platform combining newsletters, automations, transactional email and event tracking. Aimed at indie SaaS and online businesses.

Paid · Web, API · Website ↗

3. Encharge

Marketing automation for B2B SaaS

A marketing automation platform for SaaS companies with behavior-based email flows, segmentation and integrations with billing and product data.

Paid · Web · Website ↗

4. Ortto

Marketing automation and customer data platform

A marketing automation platform with a customer data platform, journey builder, email, SMS and analytics for growth teams.

Paid · Web · Website ↗

Questions

Is there a free alternative to Customer.io?

Yes. 1 of the 4 indie alternatives listed here have a free plan or are free: Loops.

What makes these alternatives to Customer.io “indie”?

They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Customer.io.

Ask your AI instead

Add Indie Alternatives to ChatGPT, Claude or Cursor and ask “a cheaper Customer.io alternative that works on my Mac” in your own words, with your budget and platform. Set it up

Browse: Email Marketing · Marketing · APIs

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