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Indie alternatives to HubSpot

9 products made by independent developers and small teams that do what HubSpot does, 5 of them with a free plan. Free and open-source options come first.

At a glance

Product	Price	Open source	Self-host	Platforms
Mautic	Free	Yes	Yes	Self-hosted, Web
Attio	Free plan	–	–	Web, API, iOS, Android
Brevo	Free plan	–	–	Web, API
Streak	Free plan	–	–	Browser extension, Web, iOS, Android
Twenty	Free plan	Yes	Yes	Web, Self-hosted, API
ActiveCampaign	Paid	–	–	Web
folk	Paid	–	–	Web, Browser extension
Ortto	Paid	–	–	Web
Pipedrive	Paid	–	–	Web, iOS, Android, API

The alternatives

1. Mautic

Open-source marketing automation

A self-hosted, open-source marketing automation platform for email campaigns, landing pages, forms, lead scoring and segmentation.

Free · Self-hosted, Web · Website ↗

2. Attio

Flexible, data-driven CRM for startups

Attio is a customizable CRM that builds records from email and calendar data and lets teams model their own objects and pipelines.

Free plan · Web, API, iOS, Android · Website ↗

3. Brevo

Email, SMS and WhatsApp marketing with CRM (formerly Sendinblue)

A marketing platform for email campaigns, transactional email, SMS, WhatsApp, marketing automation and a built-in CRM.

Free plan · Web, API · Website ↗

4. Streak

CRM that lives inside Gmail

Streak adds pipelines, contact tracking and email tools directly inside Gmail.

Free plan · Browser extension, Web, iOS, Android · Website ↗

5. Twenty

Open-source CRM with a modern interface

Twenty is an open-source CRM for managing companies, people and deals, available in the cloud or self-hosted.

Free plan · Web, Self-hosted, API · Website ↗

6. ActiveCampaign

Email marketing and marketing automation with CRM

A marketing automation platform combining email marketing, automation workflows, segmentation and a sales CRM.

Paid · Web · Website ↗

7. folk

Lightweight CRM for contacts and relationships

folk is a CRM for organizing contacts, pipelines and outreach, aimed at small teams and founders.

Paid · Web, Browser extension · Website ↗

8. Ortto

Marketing automation and customer data platform

A marketing automation platform with a customer data platform, journey builder, email, SMS and analytics for growth teams.

Paid · Web · Website ↗

9. Pipedrive

Pipeline-focused CRM for sales teams

Pipedrive is a sales CRM built around visual deal pipelines, activity tracking and sales reporting.

Paid · Web, iOS, Android, API · Website ↗

Questions

Is there a free alternative to HubSpot?

Yes. 5 of the 9 indie alternatives listed here have a free plan or are free: Mautic, Attio, Brevo, Streak and 1 more.

Is there an open-source alternative to HubSpot?

Mautic and Twenty are open source.

Can I self-host an alternative to HubSpot?

Yes: Mautic and Twenty can run on your own server.

Which HubSpot alternatives work on Mac, Windows, iPhone or Android?

On iPhone and iPad: Attio, Streak and Pipedrive. On Android: Attio, Streak and Pipedrive. As a browser extension: Streak and folk.

What makes these alternatives to HubSpot “indie”?

They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as HubSpot.

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