Indie Email Marketing tools

32 email marketing products built by independent developers and small teams.

Looking to replace something? Mailchimp · ActiveCampaign · ConvertKit · Constant Contact · Customer.io · Substack · Klaviyo · Marketo

ActiveCampaign

Email marketing and marketing automation with CRM

A marketing automation platform combining email marketing, automation workflows, segmentation and a sales CRM.

Paid · Web · Website ↗

AWeber

Email marketing for small businesses

A long-running email marketing service with newsletters, autoresponders, landing pages and sign-up forms for small businesses.

Free plan · Web, iOS, Android · Website ↗

beehiiv

Newsletter platform with growth and monetization tools

A newsletter platform for writing, sending and growing newsletters, with a website, referral program, ad network and paid subscriptions.

Free plan · Web · Website ↗

Bento

Email marketing and automation for SaaS and ecommerce

An email marketing platform combining newsletters, automations, transactional email and event tracking. Aimed at indie SaaS and online businesses.

Paid · Web, API · Website ↗

Brevo

Email, SMS and WhatsApp marketing with CRM (formerly Sendinblue)

A marketing platform for email campaigns, transactional email, SMS, WhatsApp, marketing automation and a built-in CRM.

Free plan · Web, API · Website ↗

Buttondown

Minimal newsletter tool

A minimalist tool for running an email newsletter, written in Markdown.

Free plan · Web · Website ↗

Customer.io

Behavior-triggered messaging across email, push, SMS and in-app

A customer engagement platform that sends automated emails, push notifications, SMS and in-app messages based on user behavior data.

Paid · Web, API · Website ↗

EmailOctopus

Straightforward email marketing and newsletters

An email marketing platform for sending newsletters and automated campaigns, with forms and landing pages. Aimed at creators and small businesses.

Free plan · Web, API · Website ↗

Encharge

Marketing automation for B2B SaaS

A marketing automation platform for SaaS companies with behavior-based email flows, segmentation and integrations with billing and product data.

Paid · Web · Website ↗

Flodesk

Design-focused email marketing for small businesses and creators

An email marketing tool known for its visual templates, with forms, automations, landing pages and checkout for selling products.

Paid · Web · Website ↗

FluentCRM

Self-hosted email marketing automation and CRM for WordPress

A WordPress plugin for email campaigns, marketing automation funnels and contact management, with all data stored in your WordPress site.

Free plan · Web, Self-hosted · Website ↗

GetResponse

Email marketing, automation and webinars

An online marketing platform with email marketing, automation, landing pages, webinars and conversion funnels.

Free plan · Web · Website ↗

Ghost

Open-source publishing platform for blogs and paid newsletters

An open-source platform for publishing a website, sending newsletters and running paid memberships. Run by a non-profit foundation; available hosted or self-hosted.

Free plan · Web, Self-hosted, API · Website ↗

GMass

Cold email and mail merge inside Gmail

A Chrome extension that turns Gmail into a mass email and cold outreach tool with mail merge, follow-ups and tracking.

Paid · Browser extension, Web · Website ↗

Keila

Open-source email newsletter tool

An open-source alternative to Mailchimp for creating and sending newsletters, available hosted or self-hosted. Made in Europe with privacy in mind.

Free plan · Web, Self-hosted · Website ↗

Kit

Email marketing for creators (formerly ConvertKit)

An email marketing platform for creators with landing pages, sign-up forms, automations, newsletter monetization and digital product sales.

Free plan · Web · Website ↗

Klaviyo

Email and SMS marketing platform for online stores

A marketing automation platform for e-commerce brands that uses store data to power email, SMS and push campaigns and segmentation.

Free plan · Web · Website ↗

listmonk

Self-hosted newsletter and mailing list manager

A free, open-source, high-performance newsletter and mailing list manager shipped as a single binary. For teams that want to self-host email campaigns.

Free · Self-hosted, API · Website ↗

Mailcoach

Email marketing and automation by Spatie

An email marketing platform for newsletters, automations and transactional mail, with a self-hosted option. Popular with developers and the Laravel community.

Paid · Web, Self-hosted, API · Website ↗

MailerLite

Simple email marketing with automation, landing pages and websites

An email marketing tool with a drag-and-drop editor, automations, landing pages, sign-up forms and simple websites for small businesses.

Free plan · Web, iOS, Android · Website ↗

Mailmeteor

Mail merge and email campaigns from Gmail

A mail merge tool for Gmail and Google Sheets that sends personalized email campaigns and tracks opens and clicks.

Free plan · Web, Browser extension · Website ↗

MailPoet

Email newsletters and automations inside WordPress

A WordPress plugin for creating newsletters, post notifications and automated emails, including WooCommerce emails, from the WordPress dashboard.

Free plan · Web, Self-hosted · Website ↗

Mautic

Open-source marketing automation

A self-hosted, open-source marketing automation platform for email campaigns, landing pages, forms, lead scoring and segmentation.

Free · Self-hosted, Web · Website ↗

Moosend

Email marketing and automation for businesses and e-commerce

An email marketing platform with campaign editor, automation workflows, landing pages and e-commerce integrations.

Paid · Web · Website ↗

Omnisend

Email and SMS marketing built for e-commerce

An e-commerce marketing platform for email, SMS and push campaigns with pre-built automations for online stores.

Free plan · Web · Website ↗

Ortto

Marketing automation and customer data platform

A marketing automation platform with a customer data platform, journey builder, email, SMS and analytics for growth teams.

Paid · Web · Website ↗

Owletter

Monitor competitors' email newsletters

A tool that captures and analyzes the newsletters and marketing emails your competitors send.

Free plan · Web · Website ↗

Sender

Email and SMS marketing for small businesses

An email and SMS marketing tool with templates, automations, popups and sign-up forms, aimed at small businesses and online stores.

Free plan · Web · Website ↗

SendFox

Simple email marketing for content creators

A simple email marketing tool for creators to collect subscribers, send newsletters and set up basic automations.

Free plan · Web · Website ↗

Sendy

Self-hosted newsletter app that sends via Amazon SES

A self-hosted email newsletter application that sends through Amazon SES to keep sending costs low. For people who want to run their own mailing lists.

Paid · Self-hosted · Website ↗

SparkLoop

Referral programs and paid recommendations for newsletters

A newsletter growth platform with referral programs and a paid recommendation network connecting newsletters.

Paid · Web · Website ↗

Stripo

Drag-and-drop email template builder

An email template editor for building responsive HTML emails with drag-and-drop or code and exporting them to many email service providers.

Free plan · Web · Website ↗

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