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Indie alternatives to Klaviyo

3 products made by independent developers and small teams that do what Klaviyo does, 2 of them with a free plan. Free and open-source options come first.

At a glance

Product	Price	Open source	Self-host	Platforms
Omnisend	Free plan	–	–	Web
Sender	Free plan	–	–	Web
Moosend	Paid	–	–	Web

The alternatives

1. Omnisend

Email and SMS marketing built for e-commerce

An e-commerce marketing platform for email, SMS and push campaigns with pre-built automations for online stores.

Free plan · Web · Website ↗

2. Sender

Email and SMS marketing for small businesses

An email and SMS marketing tool with templates, automations, popups and sign-up forms, aimed at small businesses and online stores.

Free plan · Web · Website ↗

3. Moosend

Email marketing and automation for businesses and e-commerce

An email marketing platform with campaign editor, automation workflows, landing pages and e-commerce integrations.

Paid · Web · Website ↗

Questions

Is there a free alternative to Klaviyo?

Yes. 2 of the 3 indie alternatives listed here have a free plan or are free: Omnisend and Sender.

What makes these alternatives to Klaviyo “indie”?

They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Klaviyo.

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Browse: Email Marketing · E-commerce

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