Indie Alternatives

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Indie alternatives to Marketo

3 products made by independent developers and small teams that do what Marketo does, 1 of them with a free plan. Free and open-source options come first.

At a glance

ProductPriceOpen sourceSelf-hostPlatforms
MauticFreeYesYesSelf-hosted, Web
ActiveCampaignPaid––Web
OrttoPaid––Web

The alternatives

1. Mautic

Open-source marketing automation

A self-hosted, open-source marketing automation platform for email campaigns, landing pages, forms, lead scoring and segmentation.

Free · Self-hosted, Web · Website ↗

2. ActiveCampaign

Email marketing and marketing automation with CRM

A marketing automation platform combining email marketing, automation workflows, segmentation and a sales CRM.

Paid · Web · Website ↗

3. Ortto

Marketing automation and customer data platform

A marketing automation platform with a customer data platform, journey builder, email, SMS and analytics for growth teams.

Paid · Web · Website ↗

Not quite what you need?

Anonymous: only the text and the date are kept. /wanted

Questions

Is there a free alternative to Marketo?

Yes. 1 of the 3 indie alternatives listed here have a free plan or are free: Mautic.

Is there an open-source alternative to Marketo?

Mautic is open source.

Can I self-host an alternative to Marketo?

Yes: Mautic can run on your own server.

What makes these alternatives to Marketo “indie”?

They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Marketo.

Ask your AI instead

Add Indie Alternatives to ChatGPT, Claude or Cursor and ask “a cheaper Marketo alternative that works on my Mac” in your own words, with your budget and platform. Set it up

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