Indie Alternatives

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Indie alternatives to Instantly

5 products made by independent developers and small teams that do what Instantly does. Free and open-source options come first.

At a glance

ProductPriceOpen sourceSelf-hostPlatforms
lemlistPaid––Web
MailshakePaid––Web
SaleshandyPaid––Web
SmartleadPaid––Web
WoodpeckerPaid––Web

The alternatives

1. lemlist

Multichannel cold outreach with email and LinkedIn

A sales engagement tool for personalized cold email and LinkedIn sequences, with a lead database and email deliverability tools.

Paid · Web · Website ↗

2. Mailshake

Sales engagement for cold email, phone and social outreach

A sales engagement platform for cold email campaigns, phone dialing and LinkedIn tasks, with AI writing help and deliverability tools.

Paid · Web · Website ↗

3. Saleshandy

Cold email outreach with lead finder

A cold email outreach platform with unlimited email accounts, sequences, a B2B lead finder and deliverability features.

Paid · Web · Website ↗

4. Smartlead

Cold email automation with inbox rotation and warmup

A cold email outreach tool with unlimited mailboxes, automated warmup, inbox rotation and a master inbox for replies.

Paid · Web · Website ↗

5. Woodpecker

Cold email automation for B2B teams

A cold email tool for sending personalized follow-up sequences, with deliverability features and an agency panel.

Paid · Web · Website ↗

Questions

What makes these alternatives to Instantly “indie”?

They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Instantly.

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