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Indie alternatives to Salesforce

11 products made by independent developers and small teams that do what Salesforce does, 7 of them with a free plan. Free and open-source options come first.

At a glance

The alternatives

1. Krayin CRM

Free open-source Laravel CRM

Krayin is an open-source CRM built on Laravel for managing leads, contacts and sales pipelines.

Free · Web, Self-hosted · Website ↗

2. SuiteCRM

Open-source enterprise CRM

SuiteCRM is an open-source CRM covering sales, marketing and customer service, designed for self-hosting.

Free · Web, Self-hosted · Website ↗

3. Attio

Flexible, data-driven CRM for startups

Attio is a customizable CRM that builds records from email and calendar data and lets teams model their own objects and pipelines.

Free plan · Web, API, iOS, Android · Website ↗

4. Capsule CRM

Simple CRM for small businesses to manage contacts and sales

Capsule is a CRM for small businesses to organize contacts, track sales pipelines, manage tasks and integrate with tools like email and accounting software.

Free plan · Web, iOS, Android · Website ↗

5. EspoCRM

Open-source CRM you can self-host or use in the cloud

EspoCRM is an open-source CRM for managing contacts, leads, opportunities, cases and email, with customizable entities and workflows.

Free plan · Web, Self-hosted · Website ↗

6. Streak

CRM that lives inside Gmail

Streak adds pipelines, contact tracking and email tools directly inside Gmail.

Free plan · Browser extension, Web, iOS, Android · Website ↗

7. Twenty

Open-source CRM with a modern interface

Twenty is an open-source CRM for managing companies, people and deals, available in the cloud or self-hosted.

Free plan · Web, Self-hosted, API · Website ↗

8. folk

Lightweight CRM for contacts and relationships

folk is a CRM for organizing contacts, pipelines and outreach, aimed at small teams and founders.

Paid · Web, Browser extension · Website ↗

9. Less Annoying CRM

Simple, affordable CRM for small businesses

Less Annoying CRM is a straightforward CRM for small businesses to manage contacts, leads, pipelines, tasks and calendars without complex setup.

Paid · Web · Website ↗

10. OnePageCRM

Action-focused CRM for small sales teams

OnePageCRM is a sales CRM built around a next-action to-do list, helping small businesses follow up on leads and deals.

Paid · Web, iOS, Android · Website ↗

11. Pipedrive

Pipeline-focused CRM for sales teams

Pipedrive is a sales CRM built around visual deal pipelines, activity tracking and sales reporting.

Paid · Web, iOS, Android, API · Website ↗

Questions

Is there a free alternative to Salesforce?

Yes. 7 of the 11 indie alternatives listed here have a free plan or are free: Krayin CRM, SuiteCRM, Attio, Capsule CRM and 3 more.

Is there an open-source alternative to Salesforce?

Krayin CRM, SuiteCRM, EspoCRM and Twenty are open source.

Can I self-host an alternative to Salesforce?

Yes: Krayin CRM, SuiteCRM, EspoCRM and Twenty can run on your own server.

Which Salesforce alternatives work on Mac, Windows, iPhone or Android?

On iPhone and iPad: Attio, Capsule CRM, Streak and 2 more. On Android: Attio, Capsule CRM, Streak and 2 more. As a browser extension: Streak and folk.

What makes these alternatives to Salesforce “indie”?

They are built by independent developers or small teams rather than large companies. Each one is listed because it does the same core job as Salesforce.

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